Digital Marketing, SEO, SMM with AI Course

Program Objective : The main objective of this 2-month Digital Marketing course is to transform you into a job-ready digital marketer who can plan, execute and measure data-driven campaigns across Search (SEO), Social Media (SMM), Paid Ads (SEM) and AI-powered marketing workflows. You graduate with a live capstone project, a published personal brand and 100% placement support.

Course at a Glance

Duration : 2 Months (60 hours live training + 40 hours assignments & project) Fee : Rs. 15,000 (flat — classroom at Ameerpet or online, India-wide) Mode : Classroom (Hyderabad) & Live Online Level : Beginner to Job-ready Practitioner Who should join : Graduates, career-switchers (non-IT welcome), marketing executives, business owners, content creators, freelancers and B.Tech / MBA students. Tools Covered : Google Search Console, Google Analytics 4 (GA4), Google Tag Manager, Google Ads, Meta Ads Manager, Semrush, Ahrefs, Screaming Frog, Canva, ChatGPT, Claude, Gemini, Jasper, Surfer SEO, Mailchimp, HubSpot, WordPress, Yoast SEO.

Part 1 Digital Marketing Fundamentals

Kick off with the economics and vocabulary of modern digital marketing. You will understand how the digital funnel works (Awareness, Interest, Consideration, Conversion, Retention), how B2B and B2C buyer journeys differ, and how every channel — SEO, SEM, SMM, Email, Influencer, Affiliate — maps to a specific funnel stage and business KPI.

Duration : 6 Hours Delivery Mode : Classroom / Online

Topics

• What is Digital Marketing and why it replaced traditional marketing
• Inbound vs Outbound marketing, Pull vs Push channels
• Marketing funnel (TOFU, MOFU, BOFU) and the AARRR framework
• Customer personas, buyer journey mapping and intent matching
• Key KPIs : CTR, CPC, CPA, ROAS, LTV, CAC, MRR
• Ethics, GDPR, DPDP Act (India) and consent-based marketing
• Live exercise : building a campaign brief for a real Hyderabad brand

Part 2 Search Engine Optimization (SEO)

The largest module of the course. You will master on-page, off-page and technical SEO to rank websites on Page 1 of Google. We train you on the exact workflow used by agency SEOs — keyword research, content gap analysis, topical maps, on-page optimization, internal linking, Core Web Vitals, schema markup, backlink acquisition and search console debugging.

Duration : 18 Hours Delivery Mode : Classroom / Online

Topics

• How Google Search works : crawling, indexing, rendering, ranking
• Keyword research with Semrush, Ahrefs, Google Keyword Planner & free tools
• Search intent classification (informational, navigational, commercial, transactional)
• Topical authority, pillar pages & cluster content strategy
• On-page SEO : titles, meta descriptions, H1-H6, URL structure, alt text
• Technical SEO : robots.txt, XML sitemaps, canonical tags, hreflang
• Core Web Vitals : LCP, INP, CLS and how to fix them
• Structured data & Schema.org : Article, FAQ, HowTo, Course, Organization
• Mobile-first indexing, HTTPS, internal linking & site architecture
• Off-page SEO : guest posting, digital PR, broken-link building, HARO
• Local SEO : Google Business Profile, citations, local landing pages
• E-E-A-T : Experience, Expertise, Authoritativeness, Trustworthiness
• Helpful Content Update, Spam Update & Google algorithm history
• Using Screaming Frog, Sitebulb & Ahrefs Site Audit
• Google Search Console : coverage, performance, URL inspection
• Live exercise : complete SEO audit of a real-world website

Part 3 Search Engine Marketing (SEM) & Google Ads

Paid search is the fastest way to get qualified traffic. You will launch, optimise and scale Google Ads campaigns across Search, Display, Shopping, Performance Max and YouTube — with real budget simulations.

Duration : 8 Hours Delivery Mode : Classroom / Online

Topics

• Google Ads account structure : campaigns, ad groups, keywords, ads
• Keyword match types : broad, phrase, exact, negatives
• Quality Score, Ad Rank and bidding strategies (Manual CPC, Max Conversions, tROAS)
• Search, Display, Shopping, Video, Performance Max and Demand Gen campaigns
• Ad copy frameworks : RSA, DSA, ETA migration lessons
• Landing page optimization & CRO basics
• Conversion tracking with Google Tag Manager & GA4
• A/B testing ads, extensions (sitelink, callout, structured snippet, lead form)
• Audience targeting : remarketing, custom audiences, customer match
• Google Ads Editor and bulk operations
• Campaign diagnosis : low CTR, high CPC, wasted spend
• Live exercise : build & launch a Rs. 5,000 search campaign

Part 4 Social Media Marketing (SMM)

Social is where brands are built. You will master organic and paid social on Meta (Facebook + Instagram), LinkedIn, YouTube, X (Twitter) and WhatsApp — with platform-specific playbooks.

Duration : 10 Hours Delivery Mode : Classroom / Online

Topics

• Platform anatomy : Facebook, Instagram, LinkedIn, YouTube, X, WhatsApp Business
• Content pillars, editorial calendars & the 70-20-10 rule
• Meta Ads Manager : campaign / adset / ad, objectives, placements, budgets
• Meta Pixel, Conversions API & iOS 14+ tracking impact
• Instagram Reels, YouTube Shorts & short-form video strategy
• LinkedIn organic + LinkedIn Ads (Sponsored Content, InMail, Lead Gen Forms)
• YouTube channel SEO, thumbnails, end-screens, monetization
• Influencer marketing : discovery, briefs, contracts, FTC / ASCI disclosures
• Community management, DM funnels & WhatsApp Business API basics
• Social listening with Brand24, Mention, Google Alerts
• Creating high-converting ad creatives in Canva
• Analytics : engagement rate, reach, impressions, conversions
• Live exercise : run a Rs. 3,000 Meta Ads lead-generation campaign

Part 5 Content Marketing & Email Marketing

Content is the fuel of every channel. You will write SEO-optimized blog posts, build editorial calendars, design landing pages and create email nurture sequences that actually convert.

Duration : 6 Hours Delivery Mode : Classroom / Online

Topics

• Content strategy : pillar-cluster model, topic ideation, briefs
• Writing SEO-friendly blog posts (intro, TL;DR, headings, FAQ)
• Copywriting frameworks : AIDA, PAS, 4Ps, StoryBrand
• Landing page anatomy & Conversion Rate Optimization (CRO)
• Email marketing : Mailchimp / HubSpot / Brevo setup
• Drip campaigns, welcome sequences, cart-abandon flows
• Deliverability : SPF, DKIM, DMARC, sender reputation
• Newsletter growth (lead magnets, content upgrades, exit intent)
• Live exercise : write & publish a 1,500-word SEO article
• Live exercise : build a 5-email welcome drip

Part 6 AI-Powered Marketing (ChatGPT, Claude, Gemini, Surfer, Jasper)

This is what sets Cloudsoft apart. You will integrate Generative AI into every stage of the marketing workflow — from keyword research to content production to ad creative to analytics — the way top agencies operate in 2026.

Duration : 6 Hours Delivery Mode : Classroom / Online

Topics

• Prompt engineering for marketers (role, context, format, constraints)
• Using ChatGPT / Claude / Gemini for keyword research & topic clusters
• AI content workflows : brief → outline → draft → edit → optimize
• Surfer SEO + Jasper for on-page content optimization
• AI image generation : Midjourney, DALL-E, Adobe Firefly for ad creatives
• AI video tools : Runway, HeyGen, Pika for reels & shorts
• Automating reporting with ChatGPT + Google Sheets + AppScript
• Building custom GPTs / Claude Projects for repetitive agency tasks
• Detecting AI-generated content & Google's stance on AI content (E-E-A-T)
• Ethical AI use, disclosure, and avoiding hallucinations in client work
• Live exercise : produce a full 2,000-word SEO article using an AI workflow
• Live exercise : generate 20 ad creatives in 30 minutes

Part 7 Web Analytics — GA4, Tag Manager & Looker Studio

You cannot improve what you cannot measure. You will set up modern analytics stacks from scratch and pull insight-driven reports that drive decisions.

Duration : 4 Hours Delivery Mode : Classroom / Online

Topics

• Google Analytics 4 : events, parameters, conversions, audiences
• Migrating from Universal Analytics (UA) to GA4 — what changed
• Google Tag Manager : tags, triggers, variables, dataLayer
• Server-side GTM & first-party data strategy
• Google Search Console : coverage, performance, Core Web Vitals
• Building executive dashboards in Looker Studio (formerly Data Studio)
• Attribution models : last-click, data-driven, position-based
• UTM tagging strategy and campaign taxonomy
• Live exercise : deploy GA4 + GTM on a live WordPress site

Part 8 Real-Time Capstone Project & Placement Prep

The final 2 weeks are 100% hands-on. You will run a full digital marketing campaign for a real business (student's own idea or a partner brand), and we prep you for interviews with mock rounds, resume reviews and LinkedIn optimisation.

Duration : 10 Hours Delivery Mode : Classroom / Online

Capstone deliverables

• End-to-end SEO audit + 30-day action plan
• Keyword map with 50+ keywords and content calendar
• 2 published blog posts with on-page optimization
• 1 live Google Ads campaign with Rs. 5,000 sandbox budget
• 1 live Meta Ads campaign with Rs. 3,000 sandbox budget
• 5-email welcome drip deployed in Mailchimp / Brevo
• GA4 + GTM setup with 3 custom conversions
• Looker Studio marketing dashboard with real data
• Recorded campaign walkthrough for your portfolio
• LinkedIn profile & resume optimised for digital marketing roles
• 3 mock interviews with hiring managers
• Access to 2,000+ Cloudsoft hiring partners and placement drives

Who hires our Digital Marketing graduates

Agencies : WebChutney, Dentsu, WATConsult, Performics, iProspect, GroupM, Isobar, Publicis, Ogilvy Consulting, boutique Hyderabad agencies Product & SaaS : Freshworks, Zoho, Razorpay, Zerodha, Kissflow, CleverTap, Darwinbox, Postman, Freshdesk Ecommerce / D2C : Nykaa, Mamaearth, BoAt, Sugar, Mcaffeine, Plum, WOW Skin Science Enterprise : TCS, Infosys, Wipro, Accenture, Deloitte Digital, HCL, Tech Mahindra marketing functions Startups : Early & growth-stage Hyderabad startups (T-Hub, WE Hub portfolio companies)

Why Cloudsoft for Digital Marketing

• Trainers are working practitioners (CMOs, SEO leads, Performance Marketing managers), not career trainers
• Live classroom at Ameerpet metro + India-wide online batches
• Flat Rs. 15,000 fee (EMI available) — no hidden charges
• Real ad-spend budgets provided during the course
• Industry-recognised Cloudsoft Solutions certificate
• 98.5% placement rate across 5,500+ placements since 2011
• Lifetime access to recordings, assignments and slack community
• 2,000+ hiring-partner drive network

Batch Schedule & Enrollment

Weekday batches : Mon-Fri, 2 hours / day — 60 days Weekend batches : Sat-Sun, 4 hours / day — 8 weeks Next batch starts : First week of every month — limited to 25 learners Book a free demo : +91 96660 19191 or email info@cloudsoftsol.com